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Behavior Analysis · Lifestyle Coaching

Healthy habits that survive real life.

One-on-one coaching for working parents who want lasting change in fitness and nutrition — grounded in behavior science, not another meal plan that falls apart by Wednesday.

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1:1 Personalized coaching
Evidence-based behavior science
Built for working parents
Jonathan enjoying the outdoors on the California coast
Est. for busy families

This week's small win

"Packed lunch + 10-minute walk after school drop-off, four days in a row."

Applied Behavior Analysis foundations
Fitness & nutrition habit design
Designed around real family schedules
Ongoing accountability, not one-off advice
Jonathan "Lego" Legorreta, M.A., Behavior Analysis
About

Hi, I'm Jonathan “Lego” Legorreta — I help people build habits that actually hold up.

I hold an M.A. in Behavior Analysis, and for years I've worked with neurodivergent individuals, using behavior-analytic principles to teach fundamental life skills — the kind of skill-building that only works when it's broken into small, achievable steps and built around a person's real environment.

That experience is what pushed me to bring behavior analysis into fitness and lifestyle coaching. I kept seeing the same pattern with working parents: not a lack of motivation, but a lack of systems that actually fit their real lives.

My approach isn't about willpower or restriction. It's about identifying the everyday obstacles getting in your way and tackling them one small, sustainable improvement at a time — built around what matters most to you and your family.

— Jonathan “Lego” Legorreta, M.A., Behavior Analysis
Gym training environment
Services

Coaching built around your actual schedule

Every engagement starts with your specific constraints and goals — not a generic template.

1:1 Behavior Coaching

Personalized habit-change plans grounded in behavior analysis — identifying the triggers and routines that make or break consistency.

Nutrition Systems for Busy Households

Realistic meal rhythms and grocery/prep systems the whole family can live with — no restrictive diets, no meal-plan guilt.

Sustainable Fitness Habits

Movement that fits into an actual parenting schedule — built to stick past the first two motivated weeks.

Why Behavior Analysis

Different from typical fitness or nutrition coaching

Most advice focuses on what to do. Behavior analysis focuses on why you don't do it yet — and fixes that instead.

1

Rooted in what actually drives behavior

We look at your real triggers, routines, and rewards — not generic willpower advice.

2

Designed around your environment

Your kitchen, calendar, and commute are part of the plan, not obstacles to it.

3

Tracked and adjusted with data

We measure what's working and change course quickly when something isn't.

4

Built for the long haul

The goal isn't a 30-day challenge — it's habits that hold up a year from now.

In the gym, same as with clients — small reps, done consistently.

How It Works

A simple, structured path to change

Four steps, starting with a conversation and ending with habits that hold.

1

Free Discovery Call

We talk through your schedule, goals, and what's gotten in the way before.

2

Behavior Assessment

We map your current routines, triggers, and barriers to change.

3

Personalized Action Plan

A realistic, step-by-step plan built around your actual week.

4

Ongoing Coaching

Regular check-ins, accountability, and adjustments as life happens.

Client Stories

What working parents are saying

Sample placeholder quotes — swap in real client testimonials once you have them.

★★★★★

"I stopped trying to overhaul everything at once. The small changes actually stuck — for the first time in years."

S
Sample Parent
Working parent of two
★★★★★

"This wasn't another meal plan I'd abandon in two weeks. It fit into how our house actually runs."

M
Sample Parent
Full-time working mom
★★★★★

"Having someone look at the why behind my habits, not just the what, made all the difference."

J
Sample Parent
Working dad of three

Placeholder testimonials shown for layout purposes — replace with real client quotes (with permission) before publishing.

Ready to build habits that actually hold up?

Start with a free, no-pressure discovery call.

Book a Free Consultation
Contact

Let's talk about your family's goals

Fill out the form or reach out directly — I typically respond within one business day.

Email

hello@behaviorlab.co

Phone

(555) 010-0123

Serving

Virtual sessions, available nationwide